Brand Development & Creative Services
Our focus: helping businesses like you grow and get noticed!
At Brand is a full-service brand development firm. We specialize in helping entrepreneurs and small business owners like you develop the identity you need at the price you deserve. Why? Because we are passionate about helping people achieve their dreams and realize that for you to succeed, your start-up or small business must be visible and valued in an increasingly competitive and ever-expanding marketplace.
If you think of your business as a house, your logo is more than the welcome mat, it is the entire entrance—a vitally important design element that helps introduce and shape the way people experience your brand. Graphic design is the strategic approach to your visual identity. It’s how you aesthetically define your business and deliver your products and services to your customers.
There is a distinct difference between print design and digital website design, and it is this: website design is interactive. It doesn’t sit on a page. It breathes and moves…and must be structured to guide visitor actions across a series of pages to produce a measurable outcome. Design is about aesthetic and usability. Development applies functionality to the design.
Every business has a unique story to tell…clear, compelling content—great writing—engages and ensures that story is heard. Branded content, driven by strong writing and messaging, describes who you are, what products or services you’re selling, and what separates you from your competitors. This message needs to be consistent throughout all your communication channels.
Brand is: an intangible…a personality, a relationship, an experience, and more than anything, a promise. It is strongest when you stay true to who you are and what you value. A strong brand begins with the understanding that who you are and hope to become is a byproduct of how people (customers, employees, vendors, competitors, neighbors) experience your products and/or services.
There are two components of SEO: onsite SEO and offsite SEO. Onsite SEO ensures your site is populated with words and terms that improve the site’s performance with search engines. Factors range from content relevancy to on-page keyword ratio, keyword appropriate title tags, meta descriptions, etc. Offsite SEO includes PPC advertising and generating influential inbound links.
Branded content—creative developed for and delivered directly to our clients’ target audience—is the most effective use of their resources. When it comes to social media management, planning and process are important…but not at the expense of production. Simply put, social media is fast paced and interactive. Engagement is action. And evolution is a necessity.