Make the transition from desktop daydreamer to small business owner If you’ve ever worked for someone else you’ve probably had a moment when you thought, “I could make this business better…the product more appealing…and the service even more beneficial to the customers.” Usually its after your boss makes a questionable decision or yet another memo …Read More
Tips for Designing a Great Logo
It starts by understanding that your logo is not your brand For starters, let’s make a distinction. Your logo is not your brand. Your brand is an intangible—a personality…a relationship…an experience. It is shaped equally by you and your customers, and it is strongest when your vision and ability to deliver on your brand promise …Read More
Google Launches Rebrand with New Logo and “G” Icon
Serifs give way to simpler, smoother new logo design that will translate well across all mediums—from desktop to mobile Google today unveiled its new logo, bidding adieu to the serifs in favor of a slimmer, more modern wordmark. The release follows Google’s announcement of a major restructuring of the company, which has Google becoming a …Read More
#Callwithpurpose: Value the importance of follow up and knowing when to make a prospecting call
I won’t mince words: I don’t like the phone. Talking with people I have yet to develop a relationship with I like even less. Perhaps that’s why I’ve been well suited for success in the digital age. Social media and the Internet have allowed me to build relationships with people without having to hard sell …Read More
Four brand building basics best left to the pros
Running a small business can be financially challenging. Thus, many small business owners feel as though they can cut costs by creating business cards and other corporate identity materials themselves—wrong. When your small business is your livelihood, wouldn’t you want to present your company in the most professional light possible? While hiring professional help may …Read More
What You Can Learn from Your Website’s Bounce Rate
From the cornfield of Kevin Costner’s Field of Dreams came the voice: “If you build it, they will come.” So like so many entrepreneurs, Costner’s character set about building it…and they came—his father, the ghosts of baseball legends, and a stream of cars flocking to the picturesque ball field he nearly went into foreclosure to …Read More
